Now to give you some context, by this time I'd proposed to the girl (she said yes - we're now married with a baby boy), and we'd just taken out a decent mortgage to buy an apartment while she was studying full time to become a psychologist.
So here I am, supporting my wife through University, responsible for a mortgage and walking out of my own business. I was terrified.
It would have been easier to get a job - apart from the fact that I am highly unemployable.
So I had to make this freelancing thing work. I knew there was only one way.
I started documenting everything I knew so that I wouldn't have to remember what to say or what to do when certain situations came up.
I felt kinda silly writing myself notes about handling clients, managing projects, pricing, development workflows, writing proposals, managing scope creep, generating leads, outsourcing and every other aspect of my business.
I was confident that I would grow my business and one day I'd be able to use these notes to teach my staff how I did things so I could achieve predictable and consistent project outcomes and keep my business profitable.
This documentation is what became the
WP Elevation Blueprint.